Solutions

In addition to conducting market research studies, we offer a variety of fact-based and insight-driven solutions.

Whether the need is to identify new opportunities, update a brand, or develop a stronger, more meaningful understanding of the customer, we have a proven approach that is a result of decades of fine tuning and refinement.

Our solutions are customized to the specific needs of the client and provide meaningful and actionable results that inform decisions and drive growth.

Market%20research
Brand Development
Brand%20development
Brand Workshops
Icon voiceofcustomer
Voice of the Customer

Brand Development

Whether your organization is for-profit, non-profit, or a government agency, your brand is your promise to your customer. We help make sure it is fully optimized by combining meaningful insights, informed by the wants and needs of your customer, with the authentic equities of your organization. We make sure you communicate clarity of purpose and your unique value proposition to put your brand in a position to inspire appreciation, loyalty, and advocacy.


Our process combines voice of the customer research with a strategic assessment of your organization’s inner workings, as well as the perceptions of your partners and suppliers. We then leverage our decades of experience working for and consulting to organizations of all shapes and sizes to deliver a strategic platform that informs all aspects of the brand.


Whether you are looking to inform and update to your visual identify or completely overhaul your strategy and message, we can help you put your organization’s brand in the best light possible.




Methods Used
  • Brand Audits
  • Secondary Research
  • In-depth Interviews
  • Online Surveys
  • Focus Groups
  • Shop Alongs
  • Ethnographic Studies

Brand Workshops

At Ideas in Focus, our principals have decades of experience researching, developing, and managing brands. We understand first hand that strong brands are not invented overnight; informed and involved stakeholders must nurture and curate them. To help organizations with this task, we conduct brand workshops to train and provide the client’s team the tools necessary to be successful.


Our process starts with developing a deep understanding of the current state of the brand and how it is perceived inside and outside the organization. Next, we look closely at existing cultural norms, processes, and decisions to get a sense of what is already working well and what could be improved. We then work closely with the client team to develop a training program that will work best for their organization and make sure senior level sponsors are present to champion any changes.


Whether you need a “tune up” that lasts a single day or an extended series of sessions over the course of months, we can craft a brand ambassador program to suit your unique needs and situation.

Methods Used
  • Brand Audits
  • Secondary Research
  • In-Depth Interviews
  • Online Surveys
  • Focus Groups
  • Shop Alongs
  • Ethnographic Studies

Voice of the Customer

Successful companies know that it is more important than ever to incorporate the voice-of-the-customer (VOC) into the development of brands, new products, and communication strategies. At Ideas in Focus we are experts at designing a research plan that will uncover meaningful insights through spoken, unspoken, and observed interactions with customers and consumers.


We treat every VOC project as a unique situation and develop an optimal solution that meets the client’s specific needs. Our leadership team has senior, client-side experience with leading advertising, consumer product, and product development organizations. We understand first-hand the challenges our clients face and carefully consider their objectives, budget, and timing before we recommend a solution.


Our approach to research is “methodologically agnostic” and considers a wide range of options. This often involves fielding multi-method studies that combine qualitative and quantitative disciplines. We also know how to use web-based platforms that can reach younger audiences as well as save time and money.


Whether it’s interviewing a few key clients, fielding a nationally representative online survey, or conducting a multi-method study to inform brand or product development, we have the experience and expertise to design, execute, and deliver a successful VOC solution.

Recent Examples

Community perceptions studies

Packaging feedback

Loyalty program benefits

Instruction manual feedback from DIYers

Patient experience with healthcare

Shopper experience feedback

New product perceptions feedback

Perceptions of customer's own financial sophistication

Interest in new product concepts

Methods Used
  • Home Use Tests
  • Consumer Panels
  • Secondary Research
  • In-Depth Interviews
  • Online Surveys
  • Intercept Surveys
  • Focus Groups
  • Shop Alongs
  • Ethnographic Studies
Icon persona
Customer Personas
Insights
Opportunity Assessments
Ideation
Ideation Facilitation

Customer Personas

The modern customer is more empowered than ever. With instant access to information wherever and whenever they want, it’s critical for companies to connect with their customers in an informed and authentic way. This means looking beyond basic demographics to understand their attitudes, behaviors, and emotional drivers.


We create robust and detailed personas that can help inform our client’s product, marketing, sales, and brand development initiatives by bringing their target customers to life. Our personas tell the story of the individual in a rich, meaningful, and authentic manner. Each profile provides the reader with powerful insights into the wants, needs, behaviors, and motivations of the audience, whether it’s a current customer, a prospect, or some other group.

Methods Used
  • Intercept Surveys
  • Ethnography
  • Store Checks
  • In-Depth Interviews
  • Online Surveys
  • Focus Groups
  • Shop Alongs

Opportunity Assessments

When your organization wants to develop a new product or enter a new market, we can help mitigate the risk of making an uninformed decision. Our assessment process leverages free and syndicated information sources and, when necessary, conducts primary research. We provide our clients with the data, insights, scenarios, and recommendations to clearly lay out the pros and cons needed for making an informed decision. While each project is different, we often assess:

  • Size of the market
  • Competitive forces   
  • Barriers to entry 
  • Risks
  • Trends in the market      
  • Customer profiles       
  • Sales & Distribution
       

Whether you are an inventor with a great idea or a large corporation following a stage gate process, an opportunity assessment can provide exactly what’s needed to make a confident decision.

Methods Used
  • Secondary Research
  • In-Depth Interviews
  • Online Surveys
  • Focus Groups
  • Ethnographic Studies
  • Store Checks

Ideation Facilitation

Most organizations are not facing a shortage of ideas. What they lack are ideas that are strategic in nature, ideas that leverage meaningful consumer insights, and ideas that consider both the rational and emotional side of the customers’ decision-making process. Too many organizations rely on random serendipity when what they really need is a structured and measured approach to idea generation.


Our process begins long before the actual ideation session. We invest time and effort to understand the equities and strengths of our client and how those overlap with the unmet wants and needs of the target customer. We examine trends and challenge ourselves to uncover opportunities to expand into spaces where competition is minimal or does not exist.


During the ideation session, our experienced facilitators lead the client’s team through a variety of idea generation exercises that leverage left and right sides of the brain to deliver both strategic and creative ideas. A typical daylong session generates hundreds of ideas.


After the session, we then help the client vet and identify those ideas with the greatest potential based on the client’s objectives, established benchmarks, and our decades of product development experience.

Methods Used
  • Facilitation
  • Secondary Research
  • In-Depth Interviews
  • Online Surveys
  • Ethnographic Studies
Market%20research
Brand Development

Brand Development

Whether your organization is for-profit, non-profit, or a government agency, your brand is your promise to your customer. We help make sure it is fully optimized by combining meaningful insights, informed by the wants and needs of your customer, with the authentic equities of your organization. We make sure you communicate clarity of purpose and your unique value proposition to put your brand in a position to inspire appreciation, loyalty, and advocacy.


Our process combines voice of the customer research with a strategic assessment of your organization’s inner workings, as well as the perceptions of your partners and suppliers. We then leverage our decades of experience working for and consulting to organizations of all shapes and sizes to deliver a strategic platform that informs all aspects of the brand.


Whether you are looking to inform and update to your visual identify or completely overhaul your strategy and message, we can help you put your organization’s brand in the best light possible.




Methods Used
  • Brand Audits
  • Secondary Research
  • In-depth Interviews
  • Online Surveys
  • Focus Groups
  • Shop Alongs
  • Ethnographic Studies
  • View All
Brand%20development
Brand Workshops

Brand Workshops

At Ideas in Focus, our principals have decades of experience researching, developing, and managing brands. We understand first hand that strong brands are not invented overnight; informed and involved stakeholders must nurture and curate them. To help organizations with this task, we conduct brand workshops to train and provide the client’s team the tools necessary to be successful.


Our process starts with developing a deep understanding of the current state of the brand and how it is perceived inside and outside the organization. Next, we look closely at existing cultural norms, processes, and decisions to get a sense of what is already working well and what could be improved. We then work closely with the client team to develop a training program that will work best for their organization and make sure senior level sponsors are present to champion any changes.


Whether you need a “tune up” that lasts a single day or an extended series of sessions over the course of months, we can craft a brand ambassador program to suit your unique needs and situation.

Methods Used
  • Brand Audits
  • Secondary Research
  • In-Depth Interviews
  • Online Surveys
  • Focus Groups
  • Shop Alongs
  • Ethnographic Studies
  • View All
Icon voiceofcustomer
Voice of the Customer

Voice of the Customer

Successful companies know that it is more important than ever to incorporate the voice-of-the-customer (VOC) into the development of brands, new products, and communication strategies. At Ideas in Focus we are experts at designing a research plan that will uncover meaningful insights through spoken, unspoken, and observed interactions with customers and consumers.


We treat every VOC project as a unique situation and develop an optimal solution that meets the client’s specific needs. Our leadership team has senior, client-side experience with leading advertising, consumer product, and product development organizations. We understand first-hand the challenges our clients face and carefully consider their objectives, budget, and timing before we recommend a solution.


Our approach to research is “methodologically agnostic” and considers a wide range of options. This often involves fielding multi-method studies that combine qualitative and quantitative disciplines. We also know how to use web-based platforms that can reach younger audiences as well as save time and money.


Whether it’s interviewing a few key clients, fielding a nationally representative online survey, or conducting a multi-method study to inform brand or product development, we have the experience and expertise to design, execute, and deliver a successful VOC solution.

Recent Examples

Community perceptions studies

Packaging feedback

Loyalty program benefits

Instruction manual feedback from DIYers

Patient experience with healthcare

Shopper experience feedback

New product perceptions feedback

Perceptions of customer's own financial sophistication

Interest in new product concepts

Methods Used
  • Home Use Tests
  • Consumer Panels
  • Secondary Research
  • In-Depth Interviews
  • Online Surveys
  • Intercept Surveys
  • Focus Groups
  • Shop Alongs
  • Ethnographic Studies
  • View All
Icon persona
Customer Personas

Customer Personas

The modern customer is more empowered than ever. With instant access to information wherever and whenever they want, it’s critical for companies to connect with their customers in an informed and authentic way. This means looking beyond basic demographics to understand their attitudes, behaviors, and emotional drivers.


We create robust and detailed personas that can help inform our client’s product, marketing, sales, and brand development initiatives by bringing their target customers to life. Our personas tell the story of the individual in a rich, meaningful, and authentic manner. Each profile provides the reader with powerful insights into the wants, needs, behaviors, and motivations of the audience, whether it’s a current customer, a prospect, or some other group.

Methods Used
  • Intercept Surveys
  • Ethnography
  • Store Checks
  • In-Depth Interviews
  • Online Surveys
  • Focus Groups
  • Shop Alongs
  • View All
Insights
Opportunity Assessments

Opportunity Assessments

When your organization wants to develop a new product or enter a new market, we can help mitigate the risk of making an uninformed decision. Our assessment process leverages free and syndicated information sources and, when necessary, conducts primary research. We provide our clients with the data, insights, scenarios, and recommendations to clearly lay out the pros and cons needed for making an informed decision. While each project is different, we often assess:

  • Size of the market
  • Competitive forces   
  • Barriers to entry 
  • Risks
  • Trends in the market      
  • Customer profiles       
  • Sales & Distribution
       

Whether you are an inventor with a great idea or a large corporation following a stage gate process, an opportunity assessment can provide exactly what’s needed to make a confident decision.

Methods Used
  • Secondary Research
  • In-Depth Interviews
  • Online Surveys
  • Focus Groups
  • Ethnographic Studies
  • Store Checks
  • View All
Ideation
Ideation Facilitation

Ideation Facilitation

Most organizations are not facing a shortage of ideas. What they lack are ideas that are strategic in nature, ideas that leverage meaningful consumer insights, and ideas that consider both the rational and emotional side of the customers’ decision-making process. Too many organizations rely on random serendipity when what they really need is a structured and measured approach to idea generation.


Our process begins long before the actual ideation session. We invest time and effort to understand the equities and strengths of our client and how those overlap with the unmet wants and needs of the target customer. We examine trends and challenge ourselves to uncover opportunities to expand into spaces where competition is minimal or does not exist.


During the ideation session, our experienced facilitators lead the client’s team through a variety of idea generation exercises that leverage left and right sides of the brain to deliver both strategic and creative ideas. A typical daylong session generates hundreds of ideas.


After the session, we then help the client vet and identify those ideas with the greatest potential based on the client’s objectives, established benchmarks, and our decades of product development experience.

Methods Used
  • Facilitation
  • Secondary Research
  • In-Depth Interviews
  • Online Surveys
  • Ethnographic Studies
  • View All