Jeff Hyde is Ideas in Focus founder and Managing Director. A RIVA trained moderator, he has over 25 years of experience in marketing, advertising, new product development, and market research. He has been a speaker and trusted resource for universities, marketing groups, the media, and organizations seeking expert insight into the mind of the modern consumer.
Jeff works closely with his clients to understand their needs and objectives so they can pursue the best approach and uncover learnings that are both insightful and actionable. He is an experienced facilitator, moderator, interviewer and ethnographic researcher, and has conducted hundreds of web-based, in-home, in-store, and shop-along interviews. His experience covers many categories and includes working with consumer, business-to-business, non-profit, and government clientele.
Prior to forming Ideas in Focus in 2003, he worked for Doner and JWT advertising agencies. At Doner, he led new product development and national advertising efforts for Bush Brothers and Arby’s. At JWT, he worked as a New Product Consultant to Ford Motor Company’s worldwide product platforms and was involved in consumer research and product development for vehicles in national and international markets.
Jeff is actively involved in community philanthropy and serves on the boards for several Cleveland, Ohio non-profit organizations.
MBA, Marketing & Finance - 1992
BS, Marketing, Minor, Decision Sciences - 1988
Conservancy for Cuyahoga Valley National Park (Strategic Planning lead team 2010, 2015; Marketing Committee Chair 2005 - 2011)
Foundation for Geauga Parks (Secretary, 2015 - current)
Rescue Village (Marketing Committee Chair, 2016 - current)
Chagrin Arts (Marketing Committee)
Western Reserve Land Conservancy (Marketing Committee)
Senior Director, Strategy & Insights
Sandy Embrescia-Hridel is a results-oriented, fact-based marketing expert with 23 years of experience in market analysis, opportunity assessment, business strategy, tactical marketing, product innovation and merchandising for business-to-business and business-to-consumer organizations. He is an experienced interviewer and moderator with a deep understanding of how research findings are used to inform decision making. Sandy’s expertise rests in his ability to deliver insights and plans that are actionable, as opposed to just interesting. He is also accomplished at using various quantitative and qualitative research techniques to uncover insights.
At Ideas in Focus, Sandy provides consumer insight analysis, strategy consulting, brand integration, facilitation and in-depth interviewing services. Recognized by clients for his ability to get “up to speed” quickly, Sandy has worked on projects for companies in consumer goods, financial, healthcare, industrial goods, professional services and technology industries and for non-profit organizations.
Prior to joining Ideas in Focus, Sandy held senior marketing positions with American Greetings as the Director of Marketing for their 525 company stores, and as Merchandising Manager and Pricing Manager for The Goodyear Tire & Rubber Company’s 800 auto service centers.
Executive MBA, Business Management
Weatherhead School of Management, Case Western Reserve University, 2004
BA, History, Minors, Anthropology, Marketing
University of Rochester, NY, 1991
University School Alumni Association
Hunger Network of Greater Cleveland
Western Reserve Land Conservancy
60 minute segment guest, The American Entrepreneur (radio), “When it comes to Marketing, it’s more than just ‘Left Brain’ and ‘Right Brain’”, www.TAEradio.com
Guest Lecturer, MBA Marketing course, Weatherhead School of Management, Case Western Reserve University