We are a consumer insights advisory firm

We leverage the voice-of-the-customer to uncover insights that inform the development of brands that resonate, the design of products that delight, and help consumers, customers, and clients make better, more confident decisions.

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Facts

Process

Experience

Facts

Facts are the foundation of insight and we are experts at using qualitative, quantitative, and observational research to find meaning in observed, spoken, and subconscious consumer attitudes and behaviors.

Process

Each project is designed to meet the unique needs of our clients. We work with corporations, non-profits, government agencies, as well as marketing and design firms of all shapes and sizes. We are adept at customizing our approach to the specific objectives, timelines, and budget constraints.

Experience

Our team brings decades of brand, agency, research, and consulting experience to every project. We are strategic thinkers who understand the realities of brand design, product development, marketing, and advertising. Our recommendations are strategic, useful, and actionable.

Solutions

Brand Development

Own a unique space in your customer's mind

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Brand Workshops

Become a brand ambassador

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Voice of the Customer

Listen, learn, and respond

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Customer Personas

Know your customer in a meaningful way

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Opportunity Assessments

Manage risk intelligently

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Ideation Facilitation

Some ideas ARE better than others

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Recent Clients