PCUA Launches New Brand

Ideas in Focus is proud to announce the launch of the new brand identity for the Pennsylvania Credit Union Association

Founded in 1934, the Pennsylvania Credit Union Association (PCUA) is an advocacy organization that offers essential products and services to help every Pennsylvania credit union thrive. In light of changing times, coupled with a 15-year span since critically reviewing its own identity, PCUA hired Ideas in Focus and Pittsburgh-based Wall-to-Wall Studios (W|W) to deliver a comprehensive organizational rebranding.

The initial deliverable was a research-driven brand platform that provided a fact-based foundation to inform the brand strategy, identity, creative, marketing, communications and other touch-points and experiences. The research phase included immersion exercises, peer audit, secondary research and primary research via in-depth interviews with internal & external stakeholders and on-line survey.

A key ingredient of the brand platform were audience personas which combine demographics, attitudinal and behavioral data with an understanding of the perceptions, wants and needs of members and partners.

The integrated rebranding designed by W|W included the new PCUA logo seen above, a visual identity system, tagline, messaging & narrative and brand standards that address all touch-points.

To see examples of the new logo and brand platform brought to life, visit the W|W website here: